We’re not just watching TV; we’re witnessing a revolution. Nielsen’s latest scoop from July 2023? Streaming’s the new king. It’s a whole new playground for advertisers, creators, and viewers. The Decline of Linear TV: What’s Up with That? Linear TV’s losing its charm. Why? Because streaming’s taking over, big time – we’re talking 38.7% of […]

In the digital world, Gen Z’s stepping up. Born between 1997 and 2012, they’re not just glued to their phones – CTV’s caught their eye too. This shift is reshaping how we think about CTV advertising. Gen Z: The Digital Trendsetters Gen Z’s media diet is a mix of snackable and hearty content. More than […]

In the digital ring, it’s video ads vs. image ads – a classic showdown. But let’s be real, video ads are stealing the spotlight. And when it comes to Connected TV (CTV)? They’re the undisputed champs. Act I: The Digital Playground Engagement: The Hook of Video Ads Video ads? They’re like the directors of engagement. […]

Remember when TV was just, well, TV? Those days are long gone. Now, we’re talking about Connected TV (CTV) – it’s like TV got a major upgrade with internet magic. CTV isn’t just some techy term; it’s the new way we binge-watch our favorite shows and discover new obsessions. The Who’s Who and What’s What […]

YouTube’s journey, from a simple video-sharing platform to a content powerhouse, has been nothing short of remarkable. Remember those early days? Just regular folks uploading their everyday videos. Fast forward, and it’s a whole new world – one where creators turned their passions into paychecks. But hey, not everything’s sunshine and rainbows in the YouTube […]